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#1 NEW YORK TIMES BESTSELLER • “The clearest and best book out there to get you on the path to riches. This one’s special!”—Jim Cramer, host of CNBC’s Mad Money
“Great tools for anyone wanting to dabble in the stock market.”—USA Today
Phil Town is a very wealthy man, but he wasn’t always. In fact, he was living on a salary of $4,000 a year when some well-timed advice launched him down a highway of investing self-education that revealed what the true “rules” are and how to make them work in one’s favor. Chief among them, of course, is Rule #1: “Don’t lose money.”
In this updated edition to the #1 national bestseller, you’ll learn more of Phil’s fresh, think-outside-the-box rules, including:
• Don’t diversify
• Only buy a stock when it’s on sale
• Think long term—but act short term to maximize your return
• And most of all, beat the big investors at their own game by using the tools designed for them!
As Phil demonstrates in these pages, giant mutual funds can’t help but regress to the mean—and as we’ve all learned in recent years, that mean could be very disappointing indeed. Fortunately, Rule #1 takes readers step-by-step through a do-it-yourself process, equipping even the biggest investing-phobes with the tools they need to make quantum leaps toward financial security—regardless of where the market is headed.
From the Publisher
About Brand
Penguin Random House Canada, the country’s largest book publisher, aims to nourish a universal passion for reading by connecting authors and their writing with readers everywhere. Our celebrated and widely known imprints include Allen Lane, Anchor Canada, Appetite by Random House, Bond Street Books, Doubleday Canada, Hamish Hamilton Canada, Knopf Canada, McClelland & Stewart, Penguin Canada, Penguin Teen, Puffin Canada, Random House Canada, Signal, Strange Light, Tundra Books, Viking Canada, and Vintage Canada; we also produce the award-winning magazine Hazlitt.
We are the Canadian arm of Penguin Random House, the world’s largest trade book publisher, whose publishing lists include more than 60 Nobel Prize laureates and hundreds of the world’s most widely read authors and who employs more than 10,000 people worldwide. Penguin Random House was formed on July 1, 2013 by Bertelsmann and Pearson, who own 75 per cent and 25 per cent respectively. As part of the global merger, Penguin Random House Canada was formed through the merger of Penguin Canada and Random House of Canada, who had operated in Canada for 39 and 69 years respectively.
ASIN : 0307336840
Publisher : Crown Currency; Illustrated edition (Aug. 28 2007)
Language : English
Paperback : 336 pages
ISBN-10 : 9780307336842
ISBN-13 : 978-0307336842
Item weight : 454 g
Dimensions : 15.49 x 2.29 x 23.37 cm
Customers say
Customers find the book engaging and informative for new investors. It teaches them how to find and do valuations, as well as what to look for in a business. The information is presented in a simple and straightforward manner, making it easy for novices to understand.
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Mony Mandel –
Great read for people at any level of Investing knowledge — Rule #1 works!
I saw Phil Town live at a Tony Robbins event earlier this year and was impressed by his presentation skills, his concept on investing and the simplicity in which he explains the process.His book, Rule #1, demonstrates the same simplicity and straightforwardness and is truly an easy read even for someone who has never invested in the stock market before. I finished this book within a weekend and feel like I have learned so much about choosing the right investment and not feeling like I need to pour my life savings into something risky.Phil Town goes into detail on exactly how to select the right company to invest in, how to analyze the figures and statistics and when to buy and sell to take full advantage of any type of market, whether Bull or Bear. Along with his web site and the tools available there to help you analyze your potential investments, I feel like I am now prepared to invest using Rule #1 to make higher returns and secure a more comfortable retirement for my wife and I.I urge anyone looking to start investing in the stock market to read this book and refer back to it often, as it contains a common sense approach and honest statements about those wishing to invest your money on your behalf.
bill –
Great product!
Great condition, as promised and delivered faster than expected- thank you
BR –
Great advice and education for gaining financial freedom.
This is a very well written and easy to understand book on sound investment strategies and education. Phil Town is a very down to earth and genuine hedge fund manager that has helped people learn about investing and gain financial freedom. Worth the read.
Ben K –
Excellent book for the beginner investor
Great book that was my introduction to investing. A friend initially loaned me the book and I liked it so much I bought it and have since loaned it to others who expressed even the slightest interest in investing. Everything Phil mentions in this book is accurate but the trick is finding a company that actually fits the criteria. The methodologies limit you to established companies with 10+ years of financials so it isn’t applicable to new companies or industries. Also the book is a little outdated now in terms of where you can go to find the financials and is targeted towards the American investor but as a Canadian there is still a lot of value in here.
Evan H. –
A beginner’s guide to 21st century financial literacy
If you are looking for a step by step guide to start investing in the stocks and gain financial freedom through financial literacy, this is definitely a good place to start. As I am yet to have attempted the methods, I cannot speak to its success. However it has definitely put me in a much better place in which I can try investing without simply gambling, but actually having an idea of how to be a rule #1 investor. In the context of the book, it means to not lose money. Now off to see if what I learned works!
Blain Mattie –
A step by step guide
A great read. I have been following Phil for a year now and love is stuff ! I started with his youtube channel and then the pod casts then ordered this book. Its is fully of great examples and in the later chapters tells you how to value a company step by step. A must have for any value/rule one investors. The only thing I still need to learn how to be patience and not use my emotions investing. I am looking forward to getting the next book.
David Hansen –
Great book for anyone looking into how to invest smart …
Great book for anyone looking into how to invest smart in the stock market. If you have RRSP’s or a 401K plan where a mutual fund manager is responsible for generating your wealth and ultimately you retirement, then you need to read this book. It will help you better understand the market and teach you how to take control of your future retirement, generate higher returns than your fund manager, and without the fees and complication. Overall, I am very satisfied with this book.
Andreea Nemes –
Stop trading until you read this
It change my trading direction and … returns. Read it, listen to it … whatever works for you. You will thank Phill you did it.
Brian Gabriel –
Do you want to be a long-term investor?If so, this is the book to read. I feel like I get it, but it takes ongoing effort to find stock picks that will work. And by “work” I mean giving 15% annual returns for the next 10 years (or doubling twice).Forget the 15 minutes per week. It takes more effort than that.The biggest obstacle is understanding the system and then finding the numbers. The author explains it well. But you will have to figure out how to get the information you need. I found it, but only after lots of looking. Your web research skills will pay off here. And you will likely use his website calculator to do the math on the Margin of Safety, but he offers it for free.Here is what it takes.I spent several days learning the system of finding great companies. This took me 50-100 hours of finding the right websites and getting it down to a simple research system that worked for me, mostly based on the book.Now I research individual companies for about an hour and put their stats on a notecard. This INCLUDES the actual price I want to pay for the stock.But you will have to research 100 companies to find 10-15 great companies.The prices will be way too high, except for one or two companies. Invest in those. You only need one or two or three investments like this per year.Repeat the research process until you find more great companies.Besides teaching the system itself, the book’s strength is in showing you what to look for right away before wasting a lot of time researching a company. So if it doesn’t fit this initial criterion, I move on immediately. So I don’t have to waste an hour on research for that company.It takes time, especially in your learning phase, but it is time well spent.
Hugo Salas –
Este libro fue un regalo para mi hijo que está entrando a la vida laboral y pronta independencia económica. Fue a petición de él que busque este libro; el cual es fácil de entender, tiene conceptos bien explicados y el inglés es muy fluido y sin tecnicismos. Me parece que por los comentarios positivos que me ha dado mi hijo, también lo leeré.
Nasif Khan –
I read a lot of books before I started investing. But now that I m a bit experienced in share markets and how it works….I would say this book is everything U need to know to start investing or how to do it…At the end of the day it’s pretty much the same basic knowledge….buy good stocks at a very lower price and hold it rather than buying bad stocks with a lower price .
Vítor Hugo –
Leí este libro porque tenía ganas de invertir y la verdad que me ha venido genial.Te da todos los fundamentals y te ayuda paso a paso a entender el mercado de acciones.Totalmente recomendable.
Chrys Edu –
Went to Phil’s Seminar and read the book, this guy is amazing! His concept is simple and will help you even if you know nothing about investment. Recommended, and if you can afford, go to his seminar.